From Struggle to Sales — How Cadre Crew Helped Launch a Successful Custom Window Frame Store on Amazon

Taking a Trusted Local Manufacturer Online

When a seasoned window frame maker decided to bring his aluminum and steel products to Amazon, he felt confident his reputation for quality would lead to steady orders. But after weeks of trying to build the store himself, he quickly realized how complex selling online could be. His listings weren’t showing up in search, buyers couldn’t select sizes or colors, and nothing looked credible. After three weeks live, he hadn’t made a single sale. Frustrated and ready to give up, he turned to Cadre Crew.

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Efficiency Increase

By rebuilding the entire storefront, the client saw a dramatic boost in operational efficiency. Listing management, inventory updates, and customer interactions all became simpler and faster.

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Faster Task Completion

Processes that once took hours—like uploading new products and setting up custom options—were reduced to minutes with clear structures and templates in place.

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Cost Reduction

Avoiding extra hires and eliminating wasted time cut operational costs by half compared to the initial DIY approach.

The Problems He Faced

Before Cadre Crew stepped in, the store struggled with major obstacles:

  • No Product Visibility
    Nothing was indexed in Amazon search, so buyers never found the products.
  • No Customization Options
    Customers couldn’t select frame sizes, colors, or metal types—core selling points.
  • Back-End Confusion
    Inventory was scattered across incomplete, unlinked listings.
  • Poor Presentation
    There were no professional images, branding, or SEO to build credibility.
  • Zero Traction
    In three weeks, there were no sales or even inquiries.

Cadre Crew’s Solution

We delivered a complete Amazon Store Makeover from end to end:

  • Branding & Storefront: We built a clean, professional storefront with quality graphics and clear, buyer-focused messaging.
  • Product Listings: All items were rebuilt using parent-child ASIN variations, so customers could easily choose their preferred size, color, and metal.
  • SEO Optimization: Titles, bullet points, and descriptions were rewritten with targeted keywords to improve search ranking.
  • Technical Cleanup: Categories, inventory data, and mobile compatibility were all fixed.
  • Fulfillment Setup: We configured shipping settings for smooth FBM (Fulfilled by Merchant) operations.

The Results

Within 30 days, the turnaround was dramatic. His listings began ranking on Page 1 for multiple keywords. Buyers could finally customize their orders, and the storefront looked professional. In just the first 72 hours after relaunch, the business received five sales and a steady flow of new traffic. Conversion rates climbed to 4.6%, and customer questions and reviews started rolling in—proof the new strategy was working.

Case Study Details

Cadre Crew rebuilt the Amazon store—branding, SEO, and parent–child variations—so buyers could customize frames and the shop finally started selling.

Date

November 11, 2024

Category

Country

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Ready To Transform Your Business With Cadre Crew?

Contact us today to get started. Let’s create something amazing together.

Transform Your Business
Start with Our Discovery Call!

Ready to elevate your business? Schedule a 30-minute discovery call with Cadre Crew. We’ll discuss your current challenges and explore how our expert virtual assistants can help streamline operations, boost efficiency, and drive growth across your business

Picture of David Howard
David Howard

Cadre Crew VA Discovery Call

(561) 783-8110

Let’s connect and explore how Cadre Crew can elevate your business. We’ll dive into your operations and pinpoint your most pressing challenges. You’ll discover our unique approach to pairing your business with top-notch virtual assistants, tailored to drive efficiency and meet your specific

Transform Your Business
Start with Our Discovery Call!

Ready to elevate your business? Schedule a 30-minute discovery call with Cadre Crew. We’ll discuss your current challenges and explore how our expert virtual assistants can help streamline operations, boost efficiency, and drive growth across your business

Picture of David Howard
David Howard

Cadre Crew VA Discovery Call

(561) 783-8110

Let’s connect and explore how Cadre Crew can elevate your business. We’ll dive into your operations and pinpoint your most pressing challenges. You’ll discover our unique approach to pairing your business with top-notch virtual assistants, tailored to drive efficiency and meet your specific